AVMA Conference: The Controversy
Louisa Beal, DVM
Few of the regular attendees of the AVMA conference were aware of what was happening with Merial, a veterinary pharmaceutical company. Quite a controversy was created when a few weeks before the conference, it was brought to light that the company was using Cesar Millan in promotion of their Frontline and Heartguard products. As you may know, Mr. Millan’s show The Dog Whisperer is broadcast on the National Geographic channel. Mr Millan’s methods have come under intense scrutiny by the veterinary behavior community.




